FMCG Industry
FMCG (Fast-Moving Consumer Goods) packaging involves encasing everyday products like food, drinks, and toiletries with materials and designs to ensure protection, branding, and consumer appeal. Key materials include plastic, paper, glass, and metal, with growing trends toward sustainable options like recycled, biodegradable, and fiber-based alternatives to address environmental concerns and meet consumer demand.
FMCG Industry Packaging Needs
Packaging in this sector must be attractive, functional, and informative, playing a crucial role in marketing, shelf presence, and extending product shelf life.
- Safeguards products from physical damage, moisture, light, and contamination during transport, storage, and handling.
- Branding and Marketing creates visual appeal, draws customer attention on crowded store shelves, and conveys the product's essence and brand identity.
- Utilizes barrier films and other materials to protect products from oxygen, moisture, and other elements that can degrade quality.
- Plastic is versatile and durable for containers, bottles, and films, but facing pressure for more sustainable alternatives.
- Paper and Cardboard is lightweight, cost-effective, and recyclable, suitable for dry goods like cereals and pasta.
- Materials like bubble wrap and packing insulation fill empty spaces, prevent items from shifting, and provide cushioning.
- Essential for securing packages, including packing tape and tools.
What we can provide for FMCG Companies
