The packaging industry needs to provide sustainable materials, ensure product protection and safety, improve logistical efficiency through smart technologies, and meet evolving consumer and market demands for convenience, information, and branding. Key drivers include growth in e-commerce, increasing consumer awareness of environmental impact, and the overall expansion of the middle class.
Packaging Industry Key Needs
Sustainability and Environmental Responsibility:
Eco-friendly materials: The demand for sustainable solutions is high, requiring the use of biodegradable, recyclable, and reusable materials like corrugated cardboard and recycled plastics.
Waste Reduction: The industry needs solutions to reduce packaging waste, driven by consumer pressure and government regulations.
Product Protection and Safety:
Physical Safeguarding: Packaging must protect products from damage, contamination, and environmental factors during shipping, storage, and handling.
Consumer Safety: It's crucial to protect both the product's contents and the people handling them.
Enhanced Functionality and Convenience:
Containment: Packaging must securely contain multiple items and facilitate easier handling, storage, and distribution.
User Experience: Packaging needs to provide convenience, with trends showing a demand for smaller portions, single-serve options, and easy-to-open designs for convenience and aging populations.